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Known for portraying a collision of lifestyle fashion, color, and bodies in motion, we revealed a new

advertising campaign for PUMAs popular „I‘m Going“ series. Similar to previous campaigns, the new ads express movement, athleticism, and progression. Frozen in time, the abstract scenerey adds an intensity and power to the highly composed and sophisticated images.

The ‚I‘m Going‘ campaign is consistently about innovation and emotion – you open a magazine and the ad literally jumps out at you,“ said Antonio Bertone, Group Functional Director Brand & Marketing PUMA International.

Together with the Advertising Agency Wunderman I developed a social media strategy for MINI which is driving loyalty and commitment by putting its fans first, by offering them genuine treats and entertainment.

MINI  Crossroads, a social hub – that is crosslinked to all relevant MINI soical media channels – helps you learn all about your favourite brand, create your own profile, costomize your personal MINI with “MINI Remix” and interact with other fans. On Facebook we build our brilliant app “Pirats of the MINI” to keep its followers engaged. Apps like “MINI Appventure” just make you want to get more involved with MINI.

The campaigns help to reestablish its brand identity and connect with audiences as a friendly and innovative brand.

Who could be a better testimonial than extreme sport athlets for Mircosoft´s new, secure Internet Explorer.

Under contract from the Advertising Agency Wunderman I created a multichannel campaign with impressive personalites from the extreme sport industry.

Amongst others I was proud to win Safiyah Fadai – Vice European Champion 2010 – for our campaign.

Together with Photographer Stefan Schütz I art directed the photo- and videoshooting which you could later see on city lights, billboards, ads and on a microsite with parallax navigation.

Known for portraying a collision of lifestyle fashion, color, and bodies in motion, we revealed a new advertising campaign for PUMAs popular „I‘m Going“ series. Similar to previous campaigns, the new ads express movement, athleticism, and progression. Frozen in time, the abstract scenerey adds an intensity and power to the highly composed and sophisticated images.

The ‚I‘m Going‘ campaign is consistently about innovation and emotion – you open a magazine and the ad literally jumps out at you,“ said Antonio Bertone, Group Functional Director Brand & Marketing PUMA International.

Together with the Advertising Agency Wunderman I developed a social media strategy for MINI which is driving loyalty and commitment by putting its fans first, by offering them genuine treats and entertainment. MINI  Crossroads, a social hub – that is crosslinked to all relevant MINI soical media channels – helps you learn all about your favourite brand, create your own profile, costomize your personal MINI with “MINI Remix” and interact with other fans. On Facebook we build our brilliant app “Pirats of the MINI” to keep its followers engaged. Apps like “MINI Appventure” just make you want to get more involved with MINI.

The campaigns help to reestablish its brand identity and connect with audiences as a friendly and innovative brand.

Who could be a better testimonial than extreme sport athlets for Mircosoft´s new, secure Internet Explorer.

Under contract from the Advertising Agency Wunderman I created a multichannel campaign with impressive personalites from the extreme sport industry.

Amongst others I was proud to win Safiyah Fadai – Vice European Champion 2010 – for our campaign.

Together with Photographer Stefan Schütz I art directed the photo- and videoshooting which you could later see on city lights, billboards, ads and on a microsite with parallax navigation.